Introduction

Upselling and cross-selling are strategies used by e-commerce brands to increase average order value (AOV), improve customer experience, and enhance overall profitability. Upselling presents customers with a higher-value version of the product they are considering, while cross-selling recommends complementary products that enhance their purchase.

Upselling and cross-selling become far more effective when they work in sync with content, personalization, analytics, and communication systems throughout your store. Personalized recommendations perform better when integrated with the user-level insights outlined in Best AI Tools for E-commerce Personalization. Product clarity also improves the success of upsell placements when supported by the messaging frameworks from Best AI Tools for E-commerce Product Descriptions. Behavioral triggers and email-based offers scale more effectively when connected with workflows in Best AI Tools for E-commerce Email Marketing. You can also identify your highest-value upsell opportunities using insights from Best AI Tools for E-commerce Sales Analytics, ensuring your offers reflect real buying behavior. Additionally, aligning upsells with pricing structures described in Best AI Tools for E-commerce Pricing Optimization ensures recommendations remain profitable. This combined approach transforms upselling from a simple add-on into a strategic revenue driver.

These strategies matter deeply for e-commerce because:

• Customer acquisition costs are rising every year
• Improving AOV can significantly boost profit without increasing traffic
• Personalized recommendations improve customer experience and retention
• Brands can introduce customers to more of their catalog

However, implementing effective upselling and cross-selling can be challenging due to:

• Difficulty identifying what products pair well together
• Limited ability to personalize recommendations for unique shoppers
• Manual creation of bundles, offers, and in-cart suggestions
• Need to test and optimize recommendation placements
• Variations in buyer behavior across categories and traffic channels

AI solves these problems by analyzing customer behavior, purchase history, browsing patterns, and product relationships. AI-driven upsell and cross-sell tools can automatically show the right product, at the right time, in the right place — boosting conversions and average order value with minimal manual effort.

Below are 25 powerful AI tools designed to optimize upselling and cross-selling for e-commerce.

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TOOL 1 — Shopify Inbox AI Recommendations

Overview

Shopify Inbox uses AI to deliver personalized product recommendations and automated upsell messages through chat and live interactions on Shopify stores.

Best For

Shopify merchants wanting built-in AI upsell capabilities without third-party apps.

Key Features

• AI-driven product recommendations
• Automated chat-based upsells
• Personalized suggestions during live chat
• Integration with store data and customer history

Use Cases

• Offer higher-value alternatives during customer inquiries
• Suggest complementary products before checkout
• Improve conversion rates through AI-driven chat flows

Pricing

Included with Shopify plans.

Pros

• Native to Shopify
• Easy to set up and manage

Cons

• Limited compared to specialized upsell tools

Alternatives

Rebuy
LimeSpot

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TOOL 2 — Rebuy AI

Overview

Rebuy is a leading AI-powered personalization and upsell engine that offers dynamic recommendations across product pages, cart pages, checkout, and post-purchase flows.

Best For

D2C brands and high-volume Shopify stores seeking advanced personalization.

Key Features

• Personalized product recommendations
• Smart cart and checkout upsells
• Post-purchase one-click upsell offers
• AI-driven customer segmentation

Use Cases

• Boost AOV with dynamic cart upsells
• Create personalized bundles automatically
• Increase LTV with post-purchase upsell flows

Pricing

Subscription + usage-based.

Pros

• Highly advanced AI personalization
• Covers the entire customer lifecycle

Cons

• Best suited for mid-size or large stores

Alternatives

LimeSpot
Glood AI

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TOOL 3 — LimeSpot Personalizer

Overview

LimeSpot provides real-time personalization and product recommendations across web, email, and upsell widgets.

Best For

E-commerce stores needing omnichannel recommendation systems.

Key Features

• AI-based product recommendations
• Cross-sell and upsell sections for all page types
• Personalized home, product, and checkout experiences
• Email recommendation integration

Use Cases

• Show bundles on product pages
• Display personalized items in email campaigns
• Optimize AOV with smart cart suggestions

Pricing

Tiered subscription based on traffic.

Pros

• Very flexible placement options
• Works with multi-channel personalization

Cons

• Requires setup testing for best performance

Alternatives

Rebuy
Glood AI

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TOOL 4 — Glood AI

Overview

Glood AI helps online stores deliver personalized product recommendations using AI-driven insights from customer browsing and purchase behavior.

Best For

Shopify brands wanting an intuitive recommendation engine.

Key Features

• Personalized upsell and cross-sell widgets
• Frequently bought together automation
• AI-based dynamic product bundles
• Recommendation analytics

Use Cases

• Suggest relevant add-ons on product pages
• Show frequently bought together bundles
• Improve checkout completion with targeted cross-sells

Pricing

Subscription-based.

Pros

• Easy-to-use interface
• Strong bundle automation

Cons

• Limited advanced segmentation features

Alternatives

LimeSpot
Rebuy

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TOOL 5 — Bold Upsell

Overview

Bold Upsell allows stores to show upgrade offers, product bundles, and complementary products at crucial buying moments.

Best For

Shops wanting simple, effective upsell and cross-sell offers without advanced AI.

Key Features

• In-cart upsell prompts
• Product and variant upgrade suggestions
• Post-purchase offers
• Bundle creation

Use Cases

• Offer premium versions of a product
• Sell complementary add-ons at checkout
• Deliver one-click post-purchase upsells

Pricing

Subscription model.

Pros

• Easy setup
• Strong placement control

Cons

• Less personalization compared to AI-driven tools

Alternatives

Rebuy
Honeycomb Upsell

TOOL 6 — Honeycomb Upsell & Cross-Sell

Overview

Honeycomb automates upsell and cross-sell recommendations through AI-driven funnels placed on product pages, cart pages, and thank-you pages.

Best For

Shopify stores wanting pre-built upsell funnels with visual customization.

Key Features

• AI-powered multi-step upsell funnels
• Product page and cart page offers
• Post-purchase single-click upsells
• Customizable offer layouts

Use Cases

• Show add-on items right before checkout
• Create multi-step upsell sequences
• Offer post-purchase impulse add-ons

Pricing

Subscription-based.

Pros

• Visual funnel builder
• Very easy for beginners

Cons

• Limited advanced personalization logic

Alternatives

Bold Upsell
Rebuy

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TOOL 7 — CartHook Post-Purchase Offers

Overview

CartHook specializes in post-purchase upsells — offers displayed immediately after checkout, allowing customers to accept add-ons without re-entering payment details.

Best For

Brands focused on maximizing profit after checkout.

Key Features

• One-click post-purchase offers
• Customizable upsell funnels
• A/B testing of upsell offers
• Performance analytics

Use Cases

• Offer complementary items after checkout
• Increase margin without impacting conversion rate
• Test multiple upsell variations

Pricing

Subscription with usage-based pricing.

Pros

• No impact on checkout conversion
• High-converting upsell placement

Cons

• Limited pre-purchase upsell features

Alternatives

Zipify OCU
Rebuy

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TOOL 8 — Zipify OneClickUpsell (OCU)

Overview

Zipify OCU is one of the best-known upsell apps for Shopify, offering pre- and post-purchase offers powered by intelligent targeting rules.

Best For

D2C brands scaling AOV through structured upsell funnels.

Key Features

• Pre-purchase upsells
• Post-purchase one-click upsells
• Offer sequencing
• Rule-based recommendations

Use Cases

• Offer upgrades before checkout
• Recommend bundles with higher margin
• Deliver instant post-purchase add-ons

Pricing

Subscription-based.

Pros

• Strong conversion rates
• Easy funnel building

Cons

• Limited AI automations compared to advanced tools

Alternatives

CartHook
Honeycomb

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TOOL 9 — Frequently Bought Together (AI Version)

Overview

Frequently Bought Together uses AI to generate bundle suggestions based on customer purchase patterns, similar to large marketplace recommendation systems.

Best For

Stores wanting automated Amazon-style bundles.

Key Features

• AI-based product pairing
• Automatic bundle creation
• Customizable widget
• Historical purchase analysis

Use Cases

• Show bundles on product pages
• Recommend accessories and add-ons automatically
• Increase cart value through natural pairing behavior

Pricing

Subscription-based.

Pros

• “Set it and forget it” automation
• Simple and effective

Cons

• Limited control over complex recommendation rules

Alternatives

Glood AI
Rebuy

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TOOL 10 — Nosto Personalization

Overview

Nosto is an enterprise-grade personalization platform offering AI-driven upsells, cross-sells, and dynamic merchandising across the entire shopping experience.

Best For

Mid-size and enterprise e-commerce brands with deep personalization needs.

Key Features

• AI-powered product recommendations
• Dynamic bundles and upsell placements
• Segmented merchandising
• A/B testing and personalization

Use Cases

• Personalized homepages, PDPs, and cart experiences
• Suggest items based on behavioral segments
• Create bundles tailored to each customer

Pricing

Enterprise-focused.

Pros

• Extremely powerful personalization engine
• Works across web, email, and onsite search

Cons

• Higher pricing
• Requires setup time

Alternatives

Dynamic Yield
Rebuy

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TOOL 11 — Dynamic Yield (AI Merchandising)

Overview

Dynamic Yield offers AI-powered personalization, including upsell and cross-sell modules, dynamic messaging, and merchandising automation.

Best For

Enterprise e-commerce companies needing deep personalization logic.

Key Features

• Advanced AI segmentation
• Upsell and cross-sell blocks
• Personalized messaging based on user behavior
• Real-time merchandising optimization

Use Cases

• Deliver customized product suggestions per visitor segment
• Improve AOV through targeted bundles
• Personalize checkout and cart experiences

Pricing

Enterprise-level.

Pros

• Highly advanced machine learning
• Multi-channel personalization

Cons

• Not suited for small stores

Alternatives

Nosto
Rebuy

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TOOL 12 — Clerk.io

Overview

Clerk.io uses AI to create personalized recommendations across search, emails, category pages, and product pages.

Best For

Stores needing consistent personalization across multiple touchpoints.

Key Features

• AI-driven upsell & cross-sell widgets
• Intelligent search results
• Personalized email product recommendations
• Behavioral segmentation

Use Cases

• Improve product discovery through AI search
• Serve relevant add-ons in email campaigns
• Boost AOV with personalized category and PDP recommendations

Pricing

Subscription-based.

Pros

• Covers onsite + email personalization
• Scales with large catalogs

Cons

• Interface may feel technical

Alternatives

Nosto
LimeSpot

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TOOL 13 — Visually (AI Merchandising & Bundling)

Overview

Visually uses visual similarity AI to recommend products that look similar or pair well together, making it highly effective for fashion, lifestyle, and accessories.

Best For

Fashion and lifestyle brands with strong visual catalogs.

Key Features

• Visual similarity-based recommendations
• Complementary product pairing
• Personalized upsell suggestions
• Style-based cross-sell automation

Use Cases

• Suggest similar higher-priced items
• Recommend matching outfits or accessories
• Improve discovery for visually driven shoppers

Pricing

Subscription-based.

Pros

• Excellent for visual product catalogs
• Naturally increases AOV

Cons

• Visual similarity AI may require high-quality images

Alternatives

LimeSpot
Glood AI

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TOOL 14 — Shoplift AI (Upsell + CRO Optimization)

Overview

Shoplift AI is a conversion rate optimization platform that includes AI-driven upsell and cross-sell recommendations as part of its experimentation suite.

Best For

Brands wanting both upsell optimization and CRO testing.

Key Features

• AI upsell and cross-sell suggestions
• A/B and multivariate testing
• Page-level optimization insights
• Behavioral segmentation

Use Cases

• Test where to place upsell widgets
• Optimize PDP layout for higher AOV
• Offer cross-sells based on behavior patterns

Pricing

Subscription model.

Pros

• Combines CRO + upsells in one platform
• Strong experimentation capabilities

Cons

• Not purely focused on upselling

Alternatives

Rebuy
Nosto

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TOOL 15 — Voyado Elevate (AI Product Discovery)

Overview

Voyado Elevate is an AI-powered product discovery platform offering personalized product recommendations, intelligent search, and merchandising automation.

Best For

Medium to enterprise retailers with large catalogs.

Key Features

• AI upsell and cross-sell models
• Intelligent onsite search
• Visual product discovery
• Dynamic merchandising

Use Cases

• Improve upsells via advanced search recommendations
• Personalize PDP and category suggestions
• Increase AOV with real-time recommendation logic

Pricing

Enterprise-oriented pricing.

Pros

• Excellent for large stores with search-heavy traffic
• Scales with complex catalogs

Cons

• Not cost-effective for small stores

Alternatives

Clerk.io
Dynamic Yield

TOOL 16 — Dialogflow (Google AI Conversations)

Overview

Dialogflow enables AI-driven conversational upselling and cross-selling across chat, voice, and on-site messaging. It uses natural language understanding to recommend products based on customer queries.

Best For

Brands using chat or voice assistants for customer interaction.

Key Features

• AI conversational recommendations
• Dynamic product suggestions
• Personalized chat-based upsells
• Multi-language support

Use Cases

• Suggest upgrades when customers inquire about products
• Provide guided selling for complex products
• Offer complementary items during support chats

Pricing

Usage-based.

Pros

• Highly customizable conversations
• Great for guided product discovery

Cons

• Requires setup and conversation design

Alternatives

Shopify Inbox
ChatGPT Assistants

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TOOL 17 — Algolia Recommend

Overview

Algolia Recommend uses AI to power product recommendations, cross-selling logic, and upselling insights based on user behavior and product relationships.

Best For

Stores with large catalogs and onsite search requirements.

Key Features

• AI recommendation models
• Frequently bought together analysis
• Similar product suggestions
• Real-time merchandising

Use Cases

• Provide relevant recommendations in search results
• Suggest upgrades within PDP
• Display complementary items based on behavior

Pricing

Usage-based.

Pros

• Extremely fast and scalable
• Excellent for search-heavy stores

Cons

• Requires technical integration

Alternatives

Voyado Elevate
Clerk.io

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TOOL 18 — Insider (Smart Recommendation Engine)

Overview

Insider provides AI-powered personalization across web, app, and messaging. Its recommendation engine supports upselling and cross-selling across customer touchpoints.

Best For

Omnichannel e-commerce brands with multi-platform presence.

Key Features

• Personalized product recommendations
• Behavioral segmentation
• Dynamic customer journeys
• Predictive upsell insights

Use Cases

• Offer upsells via mobile app
• Serve personalized recommendations via email
• Improve PDP and homepage personalization

Pricing

Enterprise-level.

Pros

• Covers multiple channels and devices
• Powerful segmentation

Cons

• Not suitable for small stores

Alternatives

Dynamic Yield
Nosto

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TOOL 19 — Clerk Search + Recommendations

Overview

Clerk Search extends Clerk.io capabilities with AI-powered search designed to enhance product discovery and trigger relevant upsells within search results.

Best For

Stores wanting search-driven upsell opportunities.

Key Features

• Intelligent search suggestions
• Complementary product recommendations
• Personalized product ranking
• Behavioral search analysis

Use Cases

• Suggest upsells directly in search
• Improve product discovery for large catalogs
• Highlight higher-margin products

Pricing

Subscription-based.

Pros

• Excellent search-driven personalization
• Boosts AOV through discovery

Cons

• Requires setup for best results

Alternatives

Algolia
Voyado Elevate

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TOOL 20 — Recom.ai

Overview

Recom.ai provides quick-to-enable upsell and cross-sell widgets using AI logic for product pairing and custom offer rules.

Best For

Stores wanting simple plug-and-play upsell widgets.

Key Features

• AI pairing engine
• Custom rules and manual pairing
• In-cart upsells
• Product page recommendation blocks

Use Cases

• Highlight matching accessories
• Offer add-ons in cart
• Create simple upsell rules without coding

Pricing

Subscription tiers.

Pros

• Very easy to set up
• Good for small and mid-size stores

Cons

• Not as advanced as enterprise tools

Alternatives

Glood AI
Bold Upsell

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TOOL 21 — SalesFire (AI Visual Recommendations)

Overview

SalesFire offers AI-powered upsell and cross-sell tools with a focus on visual recommendations and customer journey personalization.

Best For

Lifestyle, fashion, and beauty brands needing visual selling.

Key Features

• Visual product recommendation engine
• Journey-based cross-sell targeting
• Dynamic product displays
• A/B testing features

Use Cases

• Show visually similar premium products
• Offer bundles based on style or use case
• Improve product discovery visually

Pricing

Subscription-based.

Pros

• Strong visual recommendations
• Ideal for fashion & lifestyle niches

Cons

• Less effective for non-visual products

Alternatives

Visually
LimeSpot

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TOOL 22 — Clerk Email Recommendations

Overview

Clerk Email enhances email marketing with AI recommendations tailored for upselling, cross-selling, and re-activation campaigns.

Best For

Email-driven e-commerce brands using upsells outside the website.

Key Features

• Personalized email product blocks
• Abandoned cart upsells
• Customer segmentation
• Post-purchase recommendations

Use Cases

• Increase AOV through targeted post-purchase emails
• Add dynamic recommendations in newsletters
• Trigger personalized add-on suggestions after browsing

Pricing

Subscription-based.

Pros

• Excellent email personalization
• Seamless integration with other Clerk components

Cons

• Only strengthens email-based upselling

Alternatives

Klaviyo with AI
Insider

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TOOL 23 — Visenze Smart Recommendations

Overview

Visenze uses visual search and image recognition AI to recommend products based on visual similarity and style.

Best For

Fashion, apparel, accessories, and home décor brands.

Key Features

• Visual similarity recommendations
• AI tagging and categorization
• Style-based matching
• Cross-sell suggestions for visually compatible products

Use Cases

• Offer visually similar premium items
• Suggest styling accessories
• Improve search and discovery with visual AI

Pricing

Enterprise-level.

Pros

• Excellent visual AI
• Boosts discovery for complex catalogs

Cons

• Requires high-quality product images

Alternatives

Visually
LimeSpot

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TOOL 24 — ShopEngine AI Recommendations

Overview

ShopEngine enhances WooCommerce stores with AI-powered recommendations and upsell blocks that automatically adjust based on customer behavior.

Best For

WooCommerce stores wanting native AI upselling.

Key Features

• Product page recommendations
• Cart and checkout upsells
• Behavioral logic
• Dynamic bundles

Use Cases

• Automatically recommend add-on items
• Improve checkout experience
• Boost AOV with bundles

Pricing

Subscription-based.

Pros

• Great for WooCommerce
• Easy to manage

Cons

• Not suited for non-WordPress platforms

Alternatives

Rank Math
Recom.ai

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TOOL 25 — ChatGPT Upsell Strategy Assistant

Overview

ChatGPT helps create upsell strategies, product pairing ideas, personalized offer flows, and email scripts tailored to customer behavior.

Best For

Brands wanting flexible, customizable upsell planning.

Key Features

• Upsell script and funnel generation
• Product pairing suggestions
• Copywriting for upsell blocks
• Email and post-purchase strategy creation

Use Cases

• Build upsell flows for PDP, cart, and checkout
• Generate bundle ideas based on product attributes
• Plan personalized recommendations for key customer segments

Pricing

Subscription-based.

Pros

• Extremely flexible
• Works for strategy + content + brainstorming

Cons

• Not a widget or automation engine

Alternatives

Manual tools + custom scripts
Rebuy

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Final Verdict

AI dramatically enhances upselling and cross-selling by showing the right product at the right moment. Whether through on-site widgets, intelligent search, chat-based suggestions, or post-purchase offers, these tools help lift AOV and strengthen customer experience.

Best for small brands:

• Recom.ai
• Honeycomb
• Bold Upsell
• Frequently Bought Together

Best for mid-size brands:

• Rebuy
• LimeSpot
• Glood AI
• Clerk.io

Best for enterprise brands:

• Nosto
• Dynamic Yield
• Insider
• Algolia Recommend

Best email-focused upsells:

• Clerk Email
• Insider

Best visual-based upsells:

• Visually
• Visenze

AI-powered upselling and cross-selling transforms static product pages into dynamic, personalized sales engines.

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FAQs

1. How does AI improve upselling and cross-selling?

AI analyzes behavior, purchase patterns, browsing history, and product relationships to recommend the most relevant items at every touchpoint.

2. Where should upsells be placed?

High-converting placements include product pages, cart pages, checkout, search results, and post-purchase thank-you pages.

3. Which industries benefit the most?

Fashion, electronics, beauty, home goods, and D2C brands see the highest impact because of large catalog depth.

4. Does upselling reduce conversion rates?

Good upselling improves conversions — but aggressive, irrelevant offers can hurt. AI helps ensure recommendations are relevant.

5. What is the best upsell tool for Shopify?

Rebuy and Zipify OCU are top choices for high-performing Shopify upsell campaigns.