How to Use WhatsApp’s New AI-Generated Backgrounds for Video Calls

WhatsApp has been rolling out exciting updates to make communication more engaging, and its latest feature — AI-generated backgrounds for video calls — takes personalisation to the next level. This tool lets users instantly transform their call environment, whether for fun, professionalism, or creativity. Here’s a step-by-step guide on how to use it.

Artificial Intelligence (AI) is steadily transforming the way we communicate, both on social platforms and through business interactions, and WhatsApp’s new AI-generated backgrounds are just one example of this evolution. Alongside these developments, other tech giants are also experimenting with AI-driven features that are redefining user experiences. For instance, Meta’s AI voice translation technology is enhancing Instagram Reels by making content instantly accessible in multiple languages. This breakthrough not only helps creators expand their global reach but also enables users to enjoy a more personalised and inclusive experience. Imagine watching your favourite influencer’s content in a language you understand best, with AI seamlessly handling the translation in the background — that’s the kind of impact Meta is aiming for.

On the business front, AI is also changing how companies, especially small and medium-sized enterprises, connect with their customers. A perfect example is Jio Haptik’s WhatsApp AI agents, which empower small businesses to manage customer interactions more efficiently. Instead of relying solely on human support teams, businesses can now deploy intelligent AI agents within WhatsApp to answer common queries, handle orders, and even provide personalised recommendations. This not only saves time and resources but also ensures customers get quick responses, improving satisfaction and loyalty.

When we view these innovations together — AI-powered translation in social media content and AI-driven customer service within messaging apps — it’s clear that AI is rapidly bridging gaps in both personal and professional communication. Whether it’s making video calls more fun and private, helping creators reach wider audiences, or enabling businesses to scale customer engagement without heavy costs, AI is becoming the silent force behind more seamless digital interactions. As these technologies mature, users can expect even more personalised, efficient, and engaging experiences in the near future.

Why AI-Generated Backgrounds Matter

Video calls have become a part of daily life, whether for work meetings, online classes, or staying connected with loved ones. But not everyone has a perfect background at home. AI-generated backgrounds solve this by:

• Adding a layer of privacy.
• Making calls more fun and expressive.
• Allowing users to adapt their background to different contexts (work, casual, festive).

How to Enable WhatsApp’s AI-Generated Backgrounds

Step 1: Update Your WhatsApp

Ensure you have the latest version of WhatsApp installed from the App Store (iOS) or Google Play Store (Android). The AI-background feature is being rolled out gradually, so updating increases your chances of accessing it.

Step 2: Start a Video Call

Open a chat with the person you want to call and tap on the video call icon.

Step 3: Open Call Settings

Once the call has started, look for the more options menu (⋮ on Android or three dots on iOS). In the call menu, you’ll find a new option for Backgrounds.

Step 4: Choose AI-Generated Backgrounds

Here, you’ll see an option to use AI-generated backgrounds. WhatsApp may allow you to:

• Select from pre-designed AI options (like nature, office, minimal, futuristic).
• Generate a custom background by typing a short prompt (e.g., “Beach sunset” or “Modern office”).

Step 5: Apply and Preview

Tap on the background of your choice. The AI will instantly apply it behind you while keeping you in focus. You can preview and switch backgrounds during the call.

Step 6: Personalise Frequently

Each call can have a different vibe. Whether you want a professional boardroom look for a client meeting or a magical forest for a fun chat with friends, simply switch as needed.

Tips for Best Results

• Use the feature in a well-lit room to help AI distinguish you from the background.
• Avoid wearing colors too similar to your chosen background.
• For professional meetings, stick to neutral or office-like themes.

What About Privacy?

WhatsApp assures users that these AI backgrounds are generated locally and don’t compromise end-to-end encryption. The AI works to enhance your experience without storing your personal video data.

Final Thoughts

The introduction of AI-generated backgrounds makes WhatsApp video calls more dynamic, private, and personalised. Whether you’re working remotely or catching up with family, this feature helps you express yourself better and maintain privacy in style.