10 Best AI Tools for Real Estate to Close More Deals in 2025

Welcome to the new era of real estate. Artificial intelligence is no longer a concept from a sci-fi movie; it’s a powerful tool that top agents, brokers, and investors are using to gain a competitive edge. From predicting market trends and generating qualified leads to writing compelling property listings and automating client communication, AI is streamlining every aspect of the business. This guide breaks down the 10 best AI Tools for Real Estate to help you work smarter, not harder, and ultimately, close more deals.

1. Zillow Premier Agent AI

One-liner: An AI-powered suite that analyzes real-time data to connect agents with high-intent leads and supercharge their CRM.

✅ Sign Up Link: https://www.zillow.com/premier-agent/

Detailed Overview: Zillow’s Premier Agent platform has evolved into a powerful AI ecosystem. At its core, the AI analyzes the behavior of millions of users on Zillow to identify buyers and sellers who are showing high-intent signals—like saving multiple properties, using the mortgage calculator, or repeatedly viewing a home. It then intelligently routes these leads to agents. The integrated CRM uses AI to follow up with leads via personalized, automated text messages that sound remarkably human, engaging potential clients until they’re ready to talk to an agent directly. This system ensures that agents spend their time on warm, qualified leads, dramatically improving conversion rates and saving hours of manual follow-up.

Key Features:

• AI-powered lead generation and qualification.
• Automated and personalized lead nurturing via text messages.
• Intelligent CRM that prioritizes your hottest leads.
• Deep integration with Zillow and Trulia’s massive data pool.
• Performance analytics and reporting.

⭐ Star Ratings: ⭐⭐⭐⭐½

Realistic User Quotes:

• “The AI-powered texts are a game-changer. It warms up the leads for me, so by the time I call, they’re already engaged and ready to talk.” – Sarah K., Real Estate Agent.
• “Zillow’s AI helps me focus on the 10% of leads that are actually going to convert. I’m no longer wasting my time on dead ends.” – Michael B., Broker.

FAQs:

1. Does the AI replace the agent? No, it acts as an assistant. It handles the initial, repetitive follow-up to qualify the lead, then hands it off to the agent for the personal connection.
2. Can I customize the automated messages? Yes, agents have control over the scripts and can customize the AI’s communication style to match their brand.
3. Is this only for buyer leads? While strong for buyer leads, the platform’s data analysis can also identify potential sellers who are actively Browse, providing valuable seller lead opportunities.

2. Compass AI

One-liner: A predictive analytics platform that uses AI to identify homeowners who are most likely to sell their property in the near future.

✅ Sign Up Link: https://www.compass.com/agents/

Detailed Overview: The Compass technology platform is designed to give its agents a competitive advantage, and its AI-powered predictive analytics are a key component. The platform analyzes thousands of data points, including property data, market trends, and homeowner lifecycle events, to forecast future real estate activity. Its most notable features are “Likely to Sell” and “Compass Lens.” “Likely to Sell” uses AI to identify off-market homes in an agent’s sphere of influence that have a high probability of being listed for sale within the next 12 months. This allows agents to focus their marketing efforts with incredible precision. “Compass Lens” uses AI-powered computer vision to provide homeowners with instant, interactive visualizations of potential cosmetic improvements, helping them see the value of renovations.

Key Features:

• Predictive AI identifies “Likely to Sell” homeowners.
• Analyzes property data, market history, and user behavior.
• “Compass Lens” provides AI-powered home renovation visualizations.
• Integrates with a comprehensive suite of marketing and CRM tools.
• Helps agents target their marketing spend with high precision.

⭐ Star Ratings: ⭐⭐⭐⭐½

Realistic User Quotes:

• “The ‘Likely to Sell’ feature is like having a crystal ball. I’ve secured several listings by focusing my outreach on the homeowners Compass AI identified.” – Jessica L., Compass Agent.
• “Being able to show a seller what their kitchen could look like with a few AI-generated updates using Compass Lens is an incredibly powerful listing presentation tool.” – David R., Real Estate Agent.

FAQs:

1. Is Compass AI a standalone tool? No, it is part of the integrated technology platform available exclusively to real estate agents affiliated with Compass.
2. How does the “Likely to Sell” AI work? It analyzes thousands of data points, such as length of homeownership, local market appreciation, mortgage data, and demographic shifts, to create a predictive score for each property.
3. Is this only for finding sellers? While its predictive analytics are a huge strength for finding listings, the platform also includes a full suite of tools for managing buyers,

3. CINC

One-liner: An all-in-one real estate platform that uses AI to convert leads and manage client relationships from start to finish.

✅ Sign Up Link: https://www.cincpro.com/

Detailed Overview: CINC (Commissions Inc.) is a complete lead generation and CRM solution built for real estate teams and top producers. The platform generates leads through branded IDX websites and targeted ad campaigns. Where its AI shines is in its lead nurturing and behavioral analysis. CINC’s AI assistant, “Alex,” engages leads 24/7 via text message, asking qualifying questions about their timeline, price range, and mortgage status. The system also tracks every action a lead takes on your website—which homes they view, how often they visit—and uses this data to score and prioritize them. This ensures agents are always working with the most engaged prospects, and no opportunity falls through the cracks.

Key Features:

• All-in-one platform: IDX website, lead generation, and CRM.
• AI assistant (“Alex”) for 24/7 lead nurturing and qualification.
• Behavioral tracking and lead scoring.
• Automated drip campaigns via email and text.
• Team management and lead routing features.

⭐ Star Ratings: ⭐⭐⭐⭐

Realistic User Quotes:

• “The CINC AI assistant works my leads around the clock. I literally wake up to appointment requests in my inbox.” – Jennifer Lee, Team Leader.
• “Knowing a lead’s ‘personality type’ based on their Browse behavior helps me tailor my first phone call. It’s incredibly effective.” – Mark, Real Estate Agent.

FAQs:

1. Is CINC suitable for a single agent? While it’s powerful for teams, CINC does offer plans designed for high-producing individual agents.
2. Do I have to use CINC for lead generation? While their lead generation is a core feature, you can also import and manage leads from other sources within their AI-powered CRM.
3. How does the AI differ from Zillow’s? Both use AI for lead nurturing, but CINC provides a more integrated, all-in-one system that includes your website and the entire client management workflow, offering more control.

4. Chat GPT for Real Estate

One-liner: The ultimate AI writing assistant for crafting compelling property listings, marketing emails, social media posts, and video scripts.

✅ Sign Up Link: https://chat.openai.com/

Detailed Overview: While not a dedicated real estate tool, ChatGPT’s versatility makes it indispensable for agents. Its primary use case is content creation. You can feed it a few bullet points about a property (e.g., “3 bed, 2 bath, updated kitchen with granite countertops, large backyard with deck”) and ask it to write a captivating MLS listing description in a specific tone (e.g., “luxurious,” “cozy,” or “perfect for families”). It can also write follow-up emails, client newsletters, neighborhood guides, blog posts about the home-buying process, and scripts for property tour videos. By handling the heavy lifting of writing, ChatGPT frees up agents to focus on dollar-producing activities like negotiation and client meetings.

Key Features:

• Generates high-quality, human-like text from simple prompts.
• Can adopt different tones of voice and writing styles.
• Creates property descriptions, email campaigns, social media content, and more.
• Brainstorms marketing ideas and content strategies.
• Highly versatile and can be used for virtually any writing task.

⭐ Star Ratings: ⭐⭐⭐⭐½

Realistic User Quotes:

• “I use ChatGPT to write all my property listings now. It takes my basic facts and turns them into a beautiful story that sells the lifestyle, not just the house.” – Emily R., Realtor.
• “Writer’s block is a thing of the past. I use it for social media captions, blog posts, and even video scripts. It saves me at least 10 hours a week.” – Ben Carter, Broker/Owner.

FAQs:

1. Is the content it produces original? Yes, the content is generated uniquely for each prompt and is not copied from other sources.
2. Do I need to edit the output? It’s always a good practice to review and tweak the AI’s output to add your personal touch and ensure 100% accuracy, but the initial draft is often 90% of the way there.
3. Is the free version good enough? The free version is incredibly powerful and sufficient for most agents’ needs. The paid version (ChatGPT Plus) offers faster responses and priority access during peak times.

5. Placer.ai

One-liner: A location analytics and foot traffic data platform that uses AI to provide deep insights into any commercial property or neighborhood.

✅ Sign Up Link: https://www.placer.ai/

Detailed Overview: Placer.ai is a secret weapon for commercial real estate professionals and savvy residential agents. It uses AI to analyze anonymized location data from tens of millions of mobile devices, providing incredibly detailed insights into the foot traffic and demographics of any location. You can see how many people visit a specific shopping center, where they come from, where else they shop, and their income levels. This is invaluable for retail brokers trying to find the perfect location for a tenant, for investors analyzing the health of a retail property, or for residential agents who want to provide clients with data-backed information about a neighborhood’s vibrancy and amenities.

Key Features:

• AI-powered foot traffic analytics for any commercial location.
• Detailed visitor demographics (income, age, etc.).
• “True Trade Area” analysis showing where customers actually come from.
• Customer journey and cross-shopping behavior data.
• Void analysis to identify tenant opportunities in a shopping center.

⭐ Star Ratings: ⭐⭐⭐⭐½

Realistic User Quotes:

• “Placer.ai’s data is non-negotiable for my retail clients. I can show them exactly what kind of foot traffic a location gets, which is crucial for lease negotiations.” – Daniel K., Commercial Broker.
• “I use Placer.ai to create neighborhood reports for my buyers. Showing them data on how popular the local coffee shops and parks are is a powerful selling point.” – Jessica L., Residential Agent.

FAQs:

1. How is the data collected? Placer.ai analyzes data from a panel of millions of mobile devices, which is then aggregated and anonymized to protect privacy.
2. Is this tool expensive? It is a premium tool primarily geared towards commercial brokerage firms, retailers, and institutional investors.
3. Can it be used to analyze residential neighborhoods? Yes, you can analyze the foot traffic at nearby parks, restaurants, and shopping areas to provide a data-driven picture of a neighborhood’s lifestyle.

6. Structurely

One-liner: An AI-powered virtual assistant that qualifies real estate and mortgage leads via two-way, human-like conversations.

✅ Sign Up Link: https://www.structurely.com/

Detailed Overview: Structurely provides a highly intelligent AI assistant named “Aisa” that engages leads in real-time, 24/7. Unlike simple chatbots, Aisa can hold dynamic, multi-channel conversations via text and email. It understands nuance, answers complex questions, and works to qualify the lead based on motivation, timeline, and financial readiness (e.g., “Have you been pre-approved for a mortgage?”). It can even revive old leads from your database that have gone cold. The entire conversation is logged in your CRM, and once the AI has confirmed the lead is qualified and ready to talk, it live-transfers the call or sets an appointment for the agent. This ensures maximum conversion from your lead funnel without manual effort.

Key Features:

• Holds two-way, human-like conversations via SMS and email.
• Qualifies leads based on “Motivation, Agent, Price, and Timeline” (MAPT).
• Revives and scrubs old leads from your database.
• Integrates with over 1,000+ CRMs and lead sources.
• Live call transfer and appointment setting.

⭐ Star Ratings: ⭐⭐⭐⭐

Realistic User Quotes:

• “Structurely’s AI is shockingly human. It has full conversations and books appointments for me. My lead conversion rate has doubled.” – Chris P., Mortgage Broker.
• “The best part is how it revives my old leads. It found three deals for me last quarter from leads that were over a year old.” – Angela, Real Estate Team Lead.

FAQs:

1. How is this different from a basic chatbot? A basic chatbot follows a rigid script. Structurely’s AI understands intent and can have a dynamic conversation, answering questions it wasn’t explicitly programmed to answer.
2. Does it integrate with my CRM? Yes, it has deep integrations with most major real estate CRMs like Follow Up Boss, BoomTown, and CINC.
3. What happens when the AI can’t answer a question? It is trained to recognize when it’s out of its depth and will seamlessly notify a human agent to step in.

7. RealtyMole

One-liner: An AI-powered data API that provides property data and real estate market trends for building custom applications and websites.

✅ Sign Up Link: https://realtymole.com

Detailed Overview: RealtyMole is a tool for the more tech-savvy real estate professional, broker, or startup. Instead of a user-facing platform, it provides an API (Application Programming Interface) that allows you to pull a massive amount of real estate data into your own website or custom application. Its AI gathers and standardizes data on property listings, tax assessments, comparable sales (comps), and even local market trends like average rent and days on market. A broker could use this API to add a home valuation tool to their website, an investor could build a custom dashboard to spot emerging markets, and a marketing agency could create data-rich content about local market conditions.

Key Features:

• Provides real estate data via a flexible API.
• Access to listings, property attributes, tax data, and comps.
• Market trend data including average rent and for-sale prices.
• Global data coverage in over 30 countries.
• Ideal for building custom websites and real estate applications.

⭐ Star Ratings: ⭐⭐⭐⭐

Realistic User Quotes:

• “We used the RealtyMole API to build a free home valuation tool on our brokerage’s website. It’s been a fantastic lead magnet for us.” – Robert T., Brokerage CTO.
• “As an analyst, I use their API to pull market data into my spreadsheets. It automates my research process and gives me the raw data I need.” – Susan W., Real Estate Analyst.

FAQs:

1. Do I need to be a developer to use this? Yes, this tool is designed for users who have technical skills or a developer who can work with APIs.
2. Is it similar to PropertyShark? PropertyShark is a user-facing website for research. RealtyMole provides the raw data that could be used to build a tool like PropertyShark.
3. What’s a key use case for a real estate agent? An agent could work with a web developer to create a “What’s my home worth?” landing page that captures seller leads by providing an instant, AI-powered valuation.

8. Hyro

One-liner: An AI-powered conversational platform that adds voice assistants and chatbots to real estate websites to engage visitors 24/7.

✅ Sign Up Link: https://www.hyro.ai/

Detailed Overview: Hyro specializes in creating adaptive, conversational AI assistants that can be deployed on your website, in your app, or over the phone. For real estate, its AI can act as a virtual leasing agent or a front-desk assistant on your website. It can answer visitor questions about specific properties (“Does the apartment on Main Street have a washer/dryer?”), schedule property viewings directly on an agent’s calendar, and capture lead information. Unlike rigid chatbots, Hyro’s AI understands natural language, so users don’t need to use specific keywords. It scrapes all the data from your website automatically, so there’s zero manual setup or maintenance required, making it one of the easiest conversational AI tools to deploy.

Key Features:

• Deploys a conversational AI chatbot and voice assistant.
• Understands natural language and answers specific property questions.
• Automatic scraping of website data means zero manual setup.
• Integrates with calendars for automated tour scheduling.
• Captures lead information and syncs with your CRM.

⭐ Star Ratings: ⭐⭐⭐⭐

Realistic User Quotes:

• “Hyro’s AI is amazing. It automatically knows the details of all 50 of my listings and can answer questions about any of them. Setup was zero effort.” – Linda, Property Manager.
• “The automated tour scheduling has been a huge time-saver. It fills my calendar with qualified appointments without me lifting a finger.” – Kevin O., Real Estate Agent.

FAQs:

1. How does it know the answers to questions? Its AI continuously reads and understands all the content on your website, so when a listing is updated, the AI’s knowledge is updated automatically.
2. Is it just a chatbot? It can be deployed as a website chatbot, but also as a voice assistant on a phone system (e.g., to handle calls to a leasing office).
3. Does it require coding to install? No, it’s a “plug-and-play” solution that typically only requires adding a single line of code to your website.

9. Localize

One-liner: An AI-powered home buying advisor that analyzes listings to uncover hidden pros and cons that aren’t in the description.

✅ Sign Up Link: https://www.localize.city/

Detailed Overview: Localize acts as an AI-powered co-pilot for homebuyers, but savvy agents can leverage it to provide immense value. The platform’s AI, “Hunter,” analyzes every single listing from multiple data sources to find insights that are never mentioned in the marketing remarks. This includes things like the amount of natural light a home gets throughout the day, whether it’s on a busy or noisy street, if there’s construction planned nearby, or if the view might be obstructed in the future. By using Localize, agents can provide their clients with a level of transparency and due-diligence that builds incredible trust. It helps buyers make smarter decisions and helps agents anticipate and address potential client concerns before they even arise.

Key Features:

• AI analyzes listings for hundreds of hidden issues and benefits.
• Provides insights on sunlight, noise levels, future construction, and more.
• A “Home Report” is generated for every property.
• Interactive maps to explore neighborhood data.
• Agent-facing tools to share insights with clients.

⭐ Star Ratings: ⭐⭐⭐⭐

Realistic User Quotes:

• “I run a Localize report for every property my clients are serious about. It helps me point out things, both good and bad, that build trust and show my value.” – Anna V., Buyer’s Agent.
• “Localize once flagged a major construction project planned next to a condo my client loved. It saved them from a huge headache. It’s an essential tool.” – Tom R., Real Estate Broker.

FAQs:

1. Is this a tool for agents or buyers? It’s designed for buyers, but it is most powerful when used by an agent as a value-add service for their clients.
2. Where is Localize currently available? It is currently focused on specific major metropolitan areas like New York City, but it is expanding.
3. Where does it get its data? The AI pulls from thousands of sources, including city permit databases, satellite imagery, traffic sensors, geological surveys, and more.

10. Brevitas

One-liner: An AI-driven commercial real estate marketplace that matches investors with on- and off-market deals.

✅ Sign Up Link: https://brevitas.com/

Detailed Overview: Brevitas is a CRE (Commercial Real Estate) platform that uses AI to streamline the dealmaking process. For brokers, it’s a place to market their listings to a global audience of verified investors. For investors, its AI acts as a powerful matchmaker. After an investor sets their specific criteria (e.g., multi-family properties in Texas between $5M-$10M with a value-add opportunity), the AI scans all available deals, including private off-market listings, and alerts the investor to perfect matches. It automates the initial outreach and securely manages the entire due-diligence process in a private deal room. It’s a high-tech solution for serious commercial players looking for an edge in sourcing and closing deals.

Key Features:

• AI-powered matchmaking between investors and deals.
• Access to private, off-market investment opportunities.
• Secure online deal rooms for document sharing and due diligence.
• A global network of verified high-net-worth investors and brokers.
• Automated tracking and communication tools.

⭐ Star Ratings: ⭐⭐⭐⭐

Realistic User Quotes:

• “Brevitas’s AI brought me a private off-market deal that was a perfect fit for my fund’s mandate. I never would have found it otherwise.” – Jonathan, Private Equity Investor.
• “As a broker, it expands my reach exponentially. The platform connects my listings with qualified investors from all over the world.” – Susan, CRE Broker.

FAQs:

1. Is this for residential real estate? No, Brevitas is exclusively for commercial real estate investment sales.
2. What does ‘off-market’ mean? These are properties that are for sale but not publicly listed on a multiple listing service, offering potential buyers less competition.
3. Is it a subscription service? Brevitas uses a mix of free listings and premium subscription features for advanced tools and promotion.

Final Verdict

Artificial intelligence is fundamentally changing how real estate professionals operate. By automating repetitive tasks and providing data-driven insights, these tools empower you to focus on what truly matters: building relationships and closing deals.

• For Lead Generation & Nurturing, Zillow Premier Agent AI and CINC offer powerful, automated solutions to keep your pipeline full.
• For Content & Marketing, ChatGPT is an incredibly versatile and cost-effective tool for writing everything from listings to emails.
• For Investment & Data Analysis, PropertyShark and Placer.ai provide the deep, data-backed insights needed for smart decision-making.

The best approach is to identify the biggest friction point in your business—be it follow-up, marketing, or research—and adopt the AI tool from this list that directly solves that problem. Embracing this technology is the key to thriving in the future of real estate.